Bamford Watch Department — a love-or-hate modifier of luxury watches (mostly Rolexes) — has just recently selected Zenith’s “authorized watch customizer” — think of it as a watch equivalent to something like Alpina and BMW’s relationship. It’s an interesting move, given that most Swiss brands don’t take kindly to having their brand-new watches modified by a third party (some watch enthusiasts aren’t so into the idea, either). That said, it is refreshing to see a legacy watchmaker like Zenithembrace timepiece personalization.Right now, Bamford-ized versions of watches like the El Primero, “Ton-Up” Pilot’s chronograph and even the limited-edition CP-2 are available for purchase through the customizer’s site. You can also take a stab at personalizing a couple models yourself by choosing different dial, lume, case, hand, marker and strap colors. The watches appear to be available for order now on Bamford’s site, with prices starting at $10,386Bamford Watch Department — a love-or-hate modifier of luxury watches (mostly Rolexes) — has just recently selected Zenith’s “authorized watch customizer” — think of it as a watch equivalent to something like Alpina and BMW’s relationship. It’s an interesting move, given that most Swiss brands don’t take kindly to having their brand-new watches modified by a third party (some watch enthusiasts aren’t so into the idea, either). That said, it is refreshing to see a legacy watchmaker like Zenithembrace timepiece personalization.Right now, Bamford-ized versions of watches like the El Primero, “Ton-Up” Pilot’s chronograph and even the limited-edition CP-2 are available for purchase through the customizer’s site. You can also take a stab at personalizing a couple models yourself by choosing different dial, lume, case, hand, marker and strap colors. The watches appear to be available for order now on Bamford’s site, with prices starting at $10,386
