HONEYEE.COM: Who is George Bamford..?

LVHM groove’s first “official customizer”

Since the appearance of mobile phones and smart phones, watches are becoming different from the values ​​that they have had. For those of whom the watch was “just for confirming the time”, it has been a long time since I did not feel the need to watch a wrist watch. However, as long as it is only for looking at the time, there is something alternative in some era, but still the enthusiasm for many people’s watches does not change is not only what this product checks the time, Because it has. Customization watch which BAMFORD WATCH DEPERTMENT (Bamford Watch Department: hereinafter BWD) sends out can be said that it is a creation of the value of a new watch in such a time.

A customized watch by George Bamford led by BWD based in London is a luxury customized watch that people who know it, knowing the hot support of watch lovers around the world and those who were looking for watches that they have longed for years It became a prestigious label of. In addition, last year in 2017, BWD and George were the world’s first and only present official in the three LVMH group’s watch brands, ZENITH (Zenith), TAG Heuer (Tag Heuer), BVLGARI (Bulgari) It was certified as “Customizer”.

George Bamford of BAMFORD WATCH DEPERTMENT who has done a number of customization watches. ZENITH, TAG Heuer, BVLGARI of the LVHM group, and also an official customizer of three watch brands.

“Godfather” About the work with Hiroshi Fujiwara

This BWD released a collaboration · watch with Fragment Design (fragment design) of Fujiwara Hiroshi at DOVER STREET MARKET GINZA (Daiba Street Market Ginza: hereinafter referred to as DSM), and performed a release event at the same store on February 7 . The basis for customization this time is Zenith’s prestigious El Primero (El Primero), a long-established luxury watch brand in Switzerland.

The collaboration watch which was released in limited quantities by DSM this time, based on ZENITH’s El Primero, BWD and Hiroshi Fujiwara handled the design. ¥ 1,400,000 (already sold out)

Not only DSM Ginza but DSM of London, New York and Singapore also released a limited quantity of models this time, unfortunately it was sold out on the same day, so it has become an unavailable existence already, I was able to hear from Mr. George about the circumstances of this model and the encounter with Hiroshi Fujiwara.

“About 10 years ago (Fujiwara) together with Hiroshi together with ROLEX (ROLEX) customization watch, DSM who knew that this time I became the official customizer of the LVMH group,” This machine Why do not you do something funny something interesting? “So I was able to work again with Hiroshi this time.I got what happened with Japanese brands from long ago I was also curious about what I was doing and looking himself in. I was listening to Hiroshi ‘s name often in it, because I was inspired by his work before I met, I thought that I had to meet him someday. “I was fortunate enough to meet through people, I received a strong inspiration from the very first time I met him, I suppose I could be one of his close men I was honored and actually came to London and stayed at my house My children called me a “godfather” and I longed for him (laugh). The consciousness in his design is Very nice, always “perfect”, “simple” and “quick to decide.” Even so, I just announced it online earlier, but from my acquaintance around the world “How can I buy it?” Everyone has a phone and an e-mail (laugh). His popularity is truly amazing, it’s amazing at all. ”

To celebrate the release of this watch DS M × Fragment’s T shirt which was released guerrilla only at the venue is sold out on the same day.

I could hear stories about the process in which this model was born.

“This time there were four customization candidates at the first stage, up to two I narrowed down, Hiroshi both were NO That he likes the history of this watch (El Primero of ZENITH) I finally chose this, and I think that his judgment was correct this time.With the possibility of various colors, I decided on a simple design of black and white.The design of the sub dial also It is very beautiful, but it is very beautiful with him he mainly interacted with telephone and e-mail, but this time it was also a wonderful thing with only about 4 months of interaction.When my project is long 2 It is wonderful to be able to make such a strong piece from a smooth and simple exchange all the time even though there are things that are about a year. ”

“Just pick the things I like, I can do my best, and I can enjoy it”